2012

To start experimenting with the recipe for boba milk tea and establish the "Chamichi" brand-  the two siblings originating from Taiwan, combined their knowledge and passion for tea to enter the Thai market.

2014

They started expanding the Chamichi franchise in Thailand under the brand name "Chamichi Boba Milk Tea," with a clear positioning of delivering authentic tea at an affordable price of just 30 Baht. Their goal was to make it accessible to people across all regions of Thailand. Currently, there are more than 700 branches nationwide.

2018

Chamichi Boba Milk Tea has successfully opened branches in different countries, including Vietnam, Laos, and Cambodia. It has received excellent responses, helping to promote the tea-drinking culture, which is at the core of our brand.

2019

Chamichi continues to prioritize quality and service, striving for constant improvement in every aspect of its operations. With a strong commitment to excellence, Chamichi aims to become a leader in the boba milk tea industry moving forward.